Universo Visual Nowall School
2020
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Fui convidado pela Nowall School, para desenvolver um universo visual que transmitisse o carisma da empresa nas redes sociais, mostrando a sua personalidade descontraida. Para isto, criei personagens, elementos ilustrados, e tambĆ©mĀ um guia que contĆ©m, espectro de cores, famĆlias tipogrĆ”ficas, grids, entre outras.Ā Visto que dispunham de um ilustrador na empresa, pude fazer este universo baseado em ilustraƧƵes, e atravĆ©s do manual descrever quais brushs utilizar e quais suas espessuras, combinaƧƵes de cores, formas de traƧo e preenchimento; para que, assim, ele pudesse criarĀ seus prĆ³prios elementos ilustrados dentro doĀ mesmo estilo.
AlƩm disto, os personagens tambƩm foram pensados para que pudessem trocar membros e elementos entre si, gerando diversos personagens novos, e assim, aumentando as possibilidades deste universo visual.
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I was invited by Nowall School to develop a visual universe that would presents the company's charisma on social media, showing itsĀ personality.Ā For this, I created characters, illustrated elements, and also a guide that contains, color spectrum, typographic families, grids, among others.Ā Since they had an illustrator in the company, I was able to make this universe based on illustrations, and through the manual describe which brush to use and what its thickness, color combinations, line shapes and filling;Ā so that he could create his own illustrated elements in the same style.
Also,Ā the characters were designed so that they could exchange members and elements among themselves, generating several new characters, and thus, increasing the possibilities of this visual universe.āāāāāāā
Como dito anteriormente, os personagens da Nowall School, foram desenvolvidos de forma queĀ suas partes pudessemĀ ser trocadas entre si, gerando novos personagens. Essa permuta de elementos, junto com a variaĆ§Ć£o de cores gera uma gama ampla de personagens.
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As previously said, āāāāāāāNowall School's characters were developed so that their parts could be exchanged with each other, generating new characters. This exchange elements, along with the color variation generates a wide range of characters.āāāāāāā
Foi montado um manual com os guias para que os colaboradores da Nowall pudessem desenvolver,Ā por conta prĆ³pria, materiais que correspondamĀ ao novoĀ universo visual. No manual sĆ£o encontradasĀ especificaƧƵes sobre quais pincĆ©is utilizar em cada etapa das ilustraƧƵes eĀ suas dimensƵes, grids, cores para sombras e para preenchimento, como desenhar os elementos e como colorir, entre outras coisas. Para complementar o manual, foram entregues diversos arquivos auxiliares.
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A manual was created to guide Nowall employees in developing, on their own, materials that would suit the visual universe.Ā The manual contains specificationsĀ ofĀ which brushes to use at each stage of the illustrations, grids, colors for shadows and for filling, how to draw the elements and how to color, among other things.Ā To complement the manual, several auxiliary files were delivered.
